Set yourself up for the professional world
Do you want to own your own business, be a consultant or manager, market new and interesting products? Whatever the end goal, a foundation in Business will help students understand real-world application of business theory and strategy.
Our Pathway in Business begins by helping you understand the basics needed in any business industry and a variety of intercultural situations. Based in Cambridge and Chelmsford, you’ll interact with businesses and get inspired by guest speakers like our ‘Be Your Own Boss’ Seminar series. Our business school has many opportunities to begin implementing your ideas, even before you graduate with many industry contacts and ARU’s Big Pitch business idea competition.
Here is the place to set yourself up for the professional world.
Successful completion of this pathway will lead to the award of the following from Anglia Ruskin University:
- Accounting and Finance – BSc (Hons) – Cambridge / Chelmsford campus
- Business with Economics – BSc (Hons) – Cambridge campus
- Banking and Finance – BSc (Hons) – Chelmsford campus
- Business with Human Resource Management – BSc (Hons) – Cambridge campus
- Business Management – BSc (Hons) – Chelmsford/Cambridge campus
- Business with Finance – BSc (Hons) – Chelmsford campus
- Business with Events Management – BSc (Hons) – Cambridge campus
- Business with Marketing – BSc (Hons) – Cambridge campus
- Business with Tourism – BSc (Hons) – Cambridge campus
- Finance with Economics BSc (Hons) – BSc (Hons) – Cambridge campus
- International Business Management – BSc (Hons) – Cambridge campus
- International Business Management – BSc (Hons) – Accelerated route – Cambridge campus
Foundation Course structure
This Element has been designed to help students develop their academic literacy, and
research and communication skills in preparation for undergraduate study. The areas of
reading, writing, speaking, and listening will be covered. ILSC also helps students
understand the institutional culture, practices, norms and expectations of the UK higher
A subsidiary aim of this Element is to ensure that students develop transferable skills of
effective and professional communication to support ongoing study, as well as providing a
basis to foster career and life-building skills.
No previous technical experience is required for this Element, which provides students with
an introduction to practical ICT skills. This foundation will be needed for academic success
across many areas of higher education. The students will use industry standard office
productivity software and techniques to produce presentations, written assignments, and
charts and tables in spreadsheets.
Alongside practical skills, fundamental topics surrounding technology use will be discussed,
together with societal and ethical perspectives. The Element will enable students to discuss
the main challenges facing society and consider the implications of their technology use.
By the end of the Element, students should have sufficient mastery of the Microsoft Office
productivity suite to allow them to plan and produce presentations, use functions and write
formula to display, format and analyse quantitative data and produce written assignments to
a standard appropriate to higher education.
This Element aims to enable candidates to participate in and practice independent learning
tasks for deeper thought and investigation as needed for Higher Academic pursuits. This
Element is designed to teach, reinforce, and practice independent learning and critical
thinking, as opposed to rote memorisation for success in University and professional life. An
open-class forum of discussion is used to encourage critical thinking skills within academic
and professional-facing contexts.
This Element enables candidates to invest in strategies that will deepen understanding and
interpretation of processes, motives, argument, rationale, credibility, and possibilities which
will then be applicable to a range of studies. Students will undertake research, based on an
issue related to their degree programme, to review the main points of examining an
argument in depth. They will learn to create a personal response that analyses the content
of the issue under study.
Core Maths is a course that ensures students have the necessary basic mathematical skills
required for their Level 4 studies. By the end of the course, students will be able to carry out
basic mathematical manipulations and understand the relevant key concepts required in
order to progress to their chosen degree course. Each mathematical concept is introduced
by a lecture, in which examples of how to use and apply the concept are demonstrated.
Students practise problems in a tutorial for each topic, using worksheets given out in
advance of the sessions. The worksheets include problems applied to the various everyday
scenarios to indicate the importance and applicability of mathematics to their future degrees.
The subjects covered are a range of arithmetic skills, algebra, solving equations, probability
and basic statistics.
This Element seeks to consider and critique different principles and theories about ethics.
This course will investigate the status of several major ethical theories and claims and
consider some practical ethical issues (such as global poverty and animal welfare) which are
impacted by these theories. Students should critically think about potential ethical dilemmas
and engage with difference value systems.
Ethics asks questions about claims in order to better grasp the nature of acceptable
principles in behaviour and treatment. These ideas cover areas in reference to psychology,
technology, education, business, and the medical and legal fields. With respect to ethical
questions, this element will investigate competing answers to an idea and critically engage
with them to examine their strengths and weaknesses. Students should gain a broad
understanding of how ethics can be applied to a variety of subject areas and what questions
should be asked to evaluate validity.
This Element explores significant moments of difference between cultures and subcultures
around the world. Students draw from their own cultural experiences as well as learning from
others and lecturer-lead case studies, gaining the skills required to explore and articulate
similarities and differences between different cultural practices, institutions and beliefs.
This Element will provide a platform for students to explore intercultural issues in
contemporary global society, describing the key concepts and components of culture.
Students will compare and contrast different cultures’ analytical frameworks. This Element
will introduce key concepts and explores various perspectives in intercultural studies,
covering different expressions globally and historically of power. It aims to make students
aware of and develop empathetic understanding toward other cultures and value systems.
The inter-disciplinary nature and critical thinking approach of the program empowers
students for a meaningful encounter and cooperative action with other cultures and systems.
This Element has been designed to present some fundamental aspects of Business Law and
Provide an introduction to the legal concepts and rules and the machinery involved in their
introduction, application and enforcement;
Explore and critically assess the value of legal rules, processes and institutions; and
Develop skills of communication, interpretation, reasoning and analysis in relation to
Introduction to Business is an Element that presents students with a foundation in core
theories, concepts and principals of Marketing, Economics, Accounting, and Management.
The Element is intended to develop an understanding of how businesses operate in different
aspects, such as introducing the role of marketing, PEST and SWOT analysis, demand and
supply, profit maximisation etc. The key techniques and their theoretical underpinning will be
explained in lecture sessions and students will be expected to work on practical examples
and case studies for discussion and clarification in tutorials needed in order to write a
First Year Pathway Course structure
You’ll explore the factors that affect business, from a mostly external perspective, including elements of globalisation and international business and the fundamental skills needed in the world of business. Political, Economics, Social, Legal, Ecological and Technological factors will be examined in the macro business environment and how these interact in a competitive environment with globalisation, technological and social change to create complex strategic options for organisations. You will also explore in some detail the concept of sustainability and introductory economics.
You’ll be introduced to a range of organisational behaviour issues that you may encounter in your career and be provided with evidence-informed analyses of ways in which culture, leadership, structure and motivation affect workers and workplaces. This foundation enables you to analyse the human side of management and diagnose problems affecting organisations both independently and as part of a group. You’ll have the opportunity to take managerial, critical, symbolic-interactivist and feminist perspectives to business issues and organisational behaviour related theories, models and concepts to build your social capital and critical analytical skills. Specifically, we will equip you with the knowledge and human capitals to understand how people and organisations function in individual, group and organisational levels based on the latest academic evidence on topics such as motivation, leadership, teams, organisational structure and culture. Finally, we aim to inspire you to value and continuously use the best available academic evidence on effective management of people and organisations throughout your career.
As an introduction to a broad range of civil legal issues, you’ll get an insight and appreciation of the various ways in which the law impacts on the world of commerce and our everyday life. The module provides a foundation across a broad range of fundamental legal principles and concepts of the English Legal System. The rights and obligations of legal entities/individuals under the Law of Contract and the Law of Tort will also be examined.
Finance and business information is the lifeblood of any organisations operations and decisions. You’ll work with data and case studies from organisations, meet with businesses to understand the practical use this key information is put to and present your decisions on a going concern or start-up. As you present your analysis of key information and conclusions to other stakeholders, you’ll develop your persuasion and negotiation skills.
This module presents a fusion between the philosophies which underlie marketing, with a strong emphasis of integrating digital and traditional concepts and the real life application of marketing across a variety of sectoral contexts. You’ll examine the core marketing concept of customer value and the interplay between marketing and sustainability and the ethical challenges and critiques of modern marketing. You’ll gain a wide range of knowledge across a breadth of sectors and be able to adapt these to whatever career or future research you choose. On completion of the module you’ll have not only a solid grounding in marketing philosophies and theories but also a critical view of marketing, based around the realisation of the reality of modern digital marketing operations and management in a context of increasing global economic challenges, but also within a context where the customer profile is shifting to become increasingly demanding, critical and questioning of the motivations and ethics behind the marketers activities.